Layer Seven Hosting

Climbing the ladder of SEO

Eliminate the single points of failure and get high-performance; highly-reliable, load-balanced web hosting for FREE. But you must hurry because this offer is for a limited time only!

At Layer 7 we have years of experience in the online industry. Whether you need SEO, PPC, link building, scripting, you name it, we got it.

Having a web hosting service should be your priority, primarily to distinguish yourselves as a full-service solution, rather than just adjuncts to internal data centre infrastructure.

But when it comes down to hosting a site, Layer 7 won’t just stop at the basics, we go further to make sure you have the trait of a good website.

What is a good website?

A good website should provide credible, original content in various forms. Content is king. You cannot afford not to have quality content these days, with the search engine clampdown on spam and poor, out-of-date web content on many sites. This can lower your search ranking and you can even be penalised by Google. You should also provide valuable, timely information to the user, not lots of irrelevant data.

Customise and target your website towards your audience. You can do this by being responsive, use graphics sparingly, break up your tables and optimise your HTML.

A good website should also be easy to read and user-friendly, searchable, well-organised and interactive.

You can enhance your web presence with a web hosting service, which will provide you with that advanced technology “gee-whiz” factor.

Gerald M. O’Connell, from a ‘New Pitch’ Internet World said: “A Web site is like a diner. It has a core arsenal of dishes that justify its existence, but it also must have a regularly changing specials menu that keeps its regular customers coming back for more. The assumption…is that a Web citizen…visits the site on a weekly, if not daily, basis.”

Layer 7 Web Hosting Service

If you don’t already have Layer 7 as your web hosting service provider, then you need to jump on the band wagon now! The World Wide Web is an interactive, dynamic and rapidly changing the way we communicate and this is exactly what your site should reflect. At Layer 7 we are well-organised, timely and our content is original, interactive and attractive, in a consistent format. You can’t go wrong when you choose us as your web host provider.

Watch the YouTube video below to learn more about the World Wide Web:

Eager fingers tap the keyboard, typing in a search engine URL code, “we’ll visit Google today” the voice mutters under their breath. Browsing down the various search pages that appear after typing in “Black Syrian Cat, in London” on Google, a list of various websites appear. Many don’t even relate. “What’s this, a car advertisement? Don’t need that,” the voice hisses.

Google’s algorithm determines which sites get shown in search results. The higher up with search engine optimisation (SEO) the more relevant, up-to-date and quality driven, the site is. This is good for Google and it’s good for the site.

However, incidences of rotten website have occasionally crept up these search results. Watchers of Google have been wondering if the algorithm which is supposed to measure both a site’s popularity and relevance by tallying links, keywords, and other factors is broken.

For instance, in November the New York Times’ David Segel reported ‘on a seller of designer eyeglasses whose marketing strategy was to rise in results—by getting the Web talking about how lousy its customer service was.’ Mr Segel also discovered that bogus links or irrelevant sites would stem in the search results.

Google responded to the complaints and has been targeting these irrelevant bogus sites. Stamping out the clutter and cleaning up its web.

“Scientific measurement shows our search quality [was already] the highest it’s ever been,” says Google Fellow Amit Singhal, one of the keepers of the algorithm.

Meanwhile, search engine Blekko recently gave many sites the death penalty, it its bid to clean up the web and rid the content of spam. Although Google will not be going that far, it won’t talk about its precise tactics.

We will see an end of spam sites wriggling their way to the top. Poor quality content or over-used keywords, out-of-date are just a few things Google will be keeping its eyes on.

However, all Google search changes are subject to further adjustment. But what do you think of these changes?

It wasn't me...

Imagine this scenario. You wake up; do your morning routine which you stick to religiously. With the flick of the switch you graze over the internet. As you stroll down and type in your regular email password, anticipating what may be in your inbox, the page opens up… it’s empty. There’s NOTHING. No emails, no contacts, no sent messages.

You shut down the page and re-enter your password, double-clicking anxiously as you work up a cold sweat. You shake off your tiredness, only to realise to your horror- something is wrong. Desperately wrong.

Earlier this week, this is what thousands of Google e-mail users experienced. All their e-mails and contacts had disappeared into thin air.

Questions race though your mind…

Was it me? Was it Google? How and why? It soon becomes a swirling confusion. You see your reflection in the screen swaying from side-to-side.

Let’s start with the first question. No it was not you, and yes it was Google’s fault.

Google basically lost the emails because of a glitch in its software. The event happened when Google was updating its services. The company also stores multiple copies of everything in its data centres – so it was quickly able to restore all the emails to normal working routines.

But if you were one of the users who lost their account information, how to you feel? Have you lost faith in Google’s Gmail? Let us know your opinion matters.

Social media, we’ve all come across it in one way or another. But for some individuals this encounter has been rather traumatic. Have you experienced the cold sweat, heart palpitations and detest when your eyes meet a vulgar profanity on a social networking site? For many of us it’s a sad, sad situation…

Since 2008, the watchdog received more than 4,500 complaints about the text written on websites that they could do nothing about.

Many online companies aim to promote themselves through social networking or advertising campaigns. However, more than often the good will be surpassed by the bad and the downright ugly.

However, on 1 March changes are going to be enforced. Dun, dun, dun, duh!

The Advertising Standards Agency (ASA) will be given the power to tackle the growing number of complaints about the way companies sell themselves on the web. You better believe it. They will be cracking the whip!

The seductress siren, Twitter and the legendary Facebook will be paraded by police, monitoring the websites advertisement words. Any misleading, harmful or offending paid-for-adverts will be named and shamed. This however, will not include user comments. Firms will be encouraged to comply, to prevent their reputation being stained. Further sanctions will be issued for offenders who fail to comply.

The ASA has been recruiting extra staff to meet the investigation and complaints unit by 10%.

The ASA may see an end to adverts like these:

A long, long time ago, in a land far, far away (the USA, to be exact) a group of people were pioneering together with a vision- a vision where individuals, groups and companies from all over the world could view and exchange goods.

In 1973 a draft of the internet was produced. But it was not until 10-years later this unique form of technology began to take hold, shining through with its potential and offering a new form of communication that would change the world.

Oh the mighty internet, a whole new world of cyber space. Offering one small step for man, one giant leap for mankind and boldly taking us to where no man had gone before.

It was not long before online business saw the potential of this niche tool, where they could advertise and promote themselves.

However, the internet is made up of content and without this content we would have nothing to browse, read, picture, buy or sell. That’s why each day online businesses from around the world pump out heaps of data.

This is where Google Analytics comes in, to study the impact of a website and its pages on visitors. It’s a powerful tool, not to be underestimated. You can use web analytics to measure how many times your website page is clicked, viewed, browsed etc. There’s gold there.

Understanding the traffic patterns and data on Google Analytics will enable you to improve your website. How? Well you can see from this what brought the visitors to the site and the navigational path they took while on your site. Thus you can spot any potential problems and areas in your site that may need attention. This will save you time and money.

Hijacking you into Online Marketing Tools

“It’s business.” How many times have you heard those cold-hearted words? The face of business is often formal, stiff, upper-lipped and goby. You get the picture. It’s not a walk in the park, a sun-bathe on a beach, or a good old banter with friends. This is the stereotypical view of “business.”

Nowadays this image is changing. You better believe it. Social media marketing is a popular tool for business these days. It takes away the cold-front, stripping it bare, until you’re left with nothing but an informal two-way communication tool.

Social media has web-based platforms, applications and technology that enable the formal to meet the informal. It’s a great way for online business to promote market and hone on to their audience. The most popular social media sites include: Facebook, Twitter and LinkedIn. How many of you use these sites, or have at least visited them?

According to a study by RJMetrics, “Facebook has more than 500 million active users, while Twitter [is peaking with] 75 million.” Not bad considering the micro blogging service began only in March 2006. Multiple communications is clearly the way forward, in our ever advancing technology driven world.

Ecommerce: What is it?

Ecommerce is an intelligent way for online business to follow up with website visitors who have abandoned a shopping cart. You can follow the process of customers, what they did, what they tried to purchase and when they abandoned the products. It sounds like being a stalker but it’s simply a way of monitoring a site to help improve it.

From the information you gather you can implement campaigns to bring the customers back, such as discounts, promotional incentives etc. Have you ever experienced this?

Watch the YouTube video below to learn more about the facts and benefits about the different social media sits over the World Wide Web.

Be popular with SEO

Link building is an integral part of any effective search engine optimisation (SEO) strategy. Link popularity contributes to search engine results pages and the rankings.

However the way your website ranks in Search Engine Results Pages will depend on several variables. It can be argued that the most important links are the external ones that point back to your page.

What does Google like?

According to the Official Google blog: “Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem… Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

Links and Spam

The more links you have pointing to your website, the better. However too many links can be considered by Google as spam and can have a negative effect on your ranking. Poor content and hallow, or cheap blogs can also be classified as spam by search engines.

Who’s viewing your personal data?

Cybercrime is nothing new. The battle between good and evil has been going on for years. Law enforcement and security officials know it, and so do insurance companies. Varying degrees of anti-virus software has been created, up-dated and reinforced, but still, hackers find a way to break through the mould.

Disaster recovery planning is a crucial part to keep business continuity. It is a key arrangement that can be agreed in advance to protect a business from any type of disaster. Whether this disaster be caused by fire, flood, or human error. There are all kinds of risk these days.

Having protection is important. “Malware writers target vulnerable web servers, with often unaware of the attack” says Ram Herkanaidu, senior security of research at Kaspersky Lab.

“They will put a piece of Java code, for example, onto a website and scramble it so it is hard to notice.

“The Java code runs when you visit the site and redirects the user to malware,” he said.

Government officials are taking the threat of cybercrime very seriously because it is costing the economy £27 billion a year, while almost a third of computer users are being affected.

Having up-dated virus protection can save you time and money in the long-term. It is very important if you have a business to be virus protected. Plus being PCI Compliant can protect you and your customers from card fraud.

So if you want your online business to laugh in the face of danger, knowing that you are fully armoured for battle, then go safe with Layer 7 fully load balanced web hosting. Life will never be the same again. Feel the difference, experience the passion of highly-effective web hosts.

You got a friend in Layer 7 web hosting that you can count on

Grab a fantastic FREE fully web hosting service, for a limited time only! Having a load balancing web hosting service is essential for high-traffic websites to avoid overloading the connection resources over the internet. It is also a fantastic cost effective solution. You need a fully load balanced web host; after all, the last thing you want is to overload any one server or suffer slower response times.

You can achieve greater use of resources and decrease computing timed. If your business involves large amounts of data processing and transfers, then this is the perfect solution for you.

Benefits of Load Balanced Website hosting

• Uses multiple servers so no single point of failure can impact your website, and also boosts output and efficiency
• It is a failsafe solution, which will automatically bypass any failed server to a secondary server, to keep the service protected in the midst of disruption
• Ensures continuity, through the duplication of critical components of a system

Here at Layer 7 web hosting we can offer you the following great deal on a load balanced hosting service:

I see pride! I see power! I want cPanel automated wed hosting

Take a look at the mirror of your computer screen, now what do you see? I see pride, power, and cPanel point-and-click hosting. Take the tedious tasks away with a web hosting interface and API-based calls.

This hosting solution is designed with multiple levels of administration including admin, reseller, end user, and email-based interfaces.

Using multiple levels of security provides flexibility, ease of use and everyone to have an email account under the same server.

This fantastic service offers competitive web hosting services. It also wins the loyalty of customers by providing feature-rich applications that are backed by a team of developers at Layer 7, technical support engineers and experts who can provide direct support for your online business.

What are our customers saying? Leave your comments and let us know what you think of cPanel web hosting.

Cloud Computing- Got your head up in the Clouds?

Do you have your head in the clouds? Are you thinking out loud and dreaming? Well, dream, dream, dream, because cloud computing can turn your dreams into reality. Cloud computing is a term thrown out in the air for anything that involves delivering hosted services over the internet.

These services can be broadly divided into three categories: Infrastructure-as-a-service, Platform-as-a-service and Software-as-a-service.

Benefits of Cloud Computing

Cloud Computing is a great service that can save you money. It is easy to maintain and re-provision of sources. There’s gold there.  Cloud computing is also environmentally friendly, freeing up internal resources.  See the list below for its great advantages:

• Pay-as-you-go service
• Gets rid of the burden placed on IT teams
• You can access your data from any location with an internet connection
• No extra costs for hardware or software licenses
• No on-going costs for maintenance or upgrading

This internet service is a fast evolving futuristic technology. It was once the exclusive domain of government agencies, universities and research facilities. It is now making its way into the mainstream. Gartner Inc. predicts that by 2012, “80% of Fortune 1000 enterprises will pay for some cloud-computing service, while 30% of them will pay for cloud-computing infrastructure.”