Layer Seven Hosting

Search Engine Optimisation or SEO, have you heard of it? If you have ever come across Backlinks, then you must, at least once, have come across SEO.

Backlinks or links are the main building blocks of SEO. They help direct traffic to your website and play an important role in higher search engine placements.

But don’t get too carried away with using backlinks. If you build too many backlinks too quickly, you will be penalised by search engines such as Google, Yahoo or Bing.

For example, if you get 100+ links every day, there is almost a 99% chance that Google will treat your backlinks as spam and thus your website will plummet in ranking. It’s similar to a game of Snakes and Ladders. The wrong turn can send you down the ladder of success, or you can shoot and score, climbing above your competition.

Ssssh! Revealing the Secret of Generating Incoming Links

You can direct traffic to your website using several techniques. Here’s how to:

• Blogs- Blogs that relate to your niche
• Press Releases- This can be on Businesswire, prnewswire
• Social Networking- Facebook, YouTube, Twitter all can help advertising and make your site go viral
• Article Submission Sites- SubmitEdge, Articlebase
• Participating in Forums- Forums that relate to your niche

A search engine, like Yahoo or Google will index what is good content and what is spam. Web spam is the junk you see in a search result. It can be shallow, low-quality web content, which is produced cheaply and carelessly funnelling users towards various marketing messages.

Quality Links and Content Matter

Buildingqaulity backlinks is extremely important for Search Engine Optimisation and should be a priority if you want your online business to succeed.

For example, the use of a word or phrase repeated too many times in a blog or website can be picked up by search engines as spam.

Google has also recently announced its increased size and freshness, responding to the challenge of clearing up the internet and making it harder for spam or low-quality content to rank highly.

What Layer 7 offers your Online Business?

Quality content is King. Here at Layer 7 web hosting we deliver the goods, boosting you up with SEO and pumping out quality blogs daily. We take care of pay per click, search engine marketing, social media, link building and much more.

First rule of a big event – if you’re going to publicise it on your website, for goodness’ sake make sure your servers can handle the increased traffic!

Let’s take a look at a good example of how not to do it. Of course, it would be the biggest event ever – the World Cup 2010. Of course, I may exaggerate there, but a lot of diehard football fans have been waiting four years for this.

Taking time out a busy schedule, many people chose to watch the first 2010 World Cup match between South Africa and Mexico online. On the ITV internet website. Unfortunately, despite hyping the fact it’d be showing the World Cup, the ITV site couldn’t handle the traffic and the servers went down. Once they were back up, footy fans were treated to frozen images and poor quality pictures.

ITV – you should have gone to Layer 7.

That the UK is only just coming out of the recession is the general and extremely tentative view of many economy experts. However there is still a latent risk that the economy could slide back into recession. Predicting the future then, is a risky business at the minute which is why Layer 7 is allowing you to save for a rainy day by slashing your hardware and IT costs.

Forgo massive investment, costly IT teams and massively expensive hardware – with Layer 7 hosting, we take care of all that for you. Having your website hosted by Layer 7 will guarantee you 100% uptime plus a whole host of other benefits such as having your website hosted within minutes rather than weeks! Play it safe and save yourself a lot of hassle – email Layer 7 hosting for a quote today.

John Phillip CEO Layer Seven Hosting;

I dont know about you, but after years of having my own websites and spending hours upon hours of time building them up to try and make me a little cash my host has a blip and my website goes down or performs like a dog! Not only do I get penalised by Google natural search all my adwords PPC was still being charged, it cost me an arm and a leg
I thought to myself, there must be someone out there that can offer me a better service without paying through the nose for it! Days of searching turned into weeks of searching and it finally dawned on me, if I wanted reliable hosting I would have to pay through the nose for it.

Having your website on a load balanced soltion can become extremely expensive, when I setup my first load balanced solution it cost in excess of $200,000 for the equipment alone and then ongoing charges of $5000 per month to house inside a datacenter.

Benefits of Load Balancing:
* Protect from any single point of failure
* 100% server uptime
* Seamless scalability
* Compatibility between different server hardware and software
* Downtime-free maintenance
* Extremely Fast serving websites
* PPC Adwords quality score improves
* End User experience (website visitor) far superior

Services load balance(able):
* HTTP (Web)
* HTTPS (SSL Web)
* Mail
* DNS
* Applications (java etc.)

Disadvantages of Load Balancing:
* Expensive
* Extensive Knowledge required

Virtual Hosting Advantages:
* Available from every tom, dick and harry website
* Cheap
* High amounts of slow resources available e.g unlimited diskspace, bandwidth etc.

Disadvantages of Virtual Hosting:
* Unreliable
* Slow
* Prone to downtime
* Single points of failure
* Often not correctly secured

Finally Along Came Layer Seven Hosting
I thought to myself, why do I want to put my business at risk and host all my websites on servers with no disaster recovery solution in place or multiple single points of failure. This is how Layer Seven Hosting was born, Layersevenhosting.com is a new company and the first company in the world to offer fully virtual CPANEL load balancing on the UK’s fastest network (graphite rack) not only that, this service has never been available to the virtual hosting market.

Load Balanced Hosting CHEAPER than virtual hosting?

After 6 years of having my first dream to be able to provide load balanced hosting cheaper than virtual hosting and people telling me it just can’t be done! I finally showed all the sceptics. I invested my own money into this new solution, and have managed to be able to offer you fully load balanced hosting at £1.50 ($2) per month