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A long, long time ago, in a land far, far away (the USA, to be exact) a group of people were pioneering together with a vision- a vision where individuals, groups and companies from all over the world could view and exchange goods.

In 1973 a draft of the internet was produced. But it was not until 10-years later this unique form of technology began to take hold, shining through with its potential and offering a new form of communication that would change the world.

Oh the mighty internet, a whole new world of cyber space. Offering one small step for man, one giant leap for mankind and boldly taking us to where no man had gone before.

It was not long before online business saw the potential of this niche tool, where they could advertise and promote themselves.

However, the internet is made up of content and without this content we would have nothing to browse, read, picture, buy or sell. That’s why each day online businesses from around the world pump out heaps of data.

This is where Google Analytics comes in, to study the impact of a website and its pages on visitors. It’s a powerful tool, not to be underestimated. You can use web analytics to measure how many times your website page is clicked, viewed, browsed etc. There’s gold there.

Understanding the traffic patterns and data on Google Analytics will enable you to improve your website. How? Well you can see from this what brought the visitors to the site and the navigational path they took while on your site. Thus you can spot any potential problems and areas in your site that may need attention. This will save you time and money.

Hijacking you into Online Marketing Tools

“It’s business.” How many times have you heard those cold-hearted words? The face of business is often formal, stiff, upper-lipped and goby. You get the picture. It’s not a walk in the park, a sun-bathe on a beach, or a good old banter with friends. This is the stereotypical view of “business.”

Nowadays this image is changing. You better believe it. Social media marketing is a popular tool for business these days. It takes away the cold-front, stripping it bare, until you’re left with nothing but an informal two-way communication tool.

Social media has web-based platforms, applications and technology that enable the formal to meet the informal. It’s a great way for online business to promote market and hone on to their audience. The most popular social media sites include: Facebook, Twitter and LinkedIn. How many of you use these sites, or have at least visited them?

According to a study by RJMetrics, “Facebook has more than 500 million active users, while Twitter [is peaking with] 75 million.” Not bad considering the micro blogging service began only in March 2006. Multiple communications is clearly the way forward, in our ever advancing technology driven world.

Ecommerce: What is it?

Ecommerce is an intelligent way for online business to follow up with website visitors who have abandoned a shopping cart. You can follow the process of customers, what they did, what they tried to purchase and when they abandoned the products. It sounds like being a stalker but it’s simply a way of monitoring a site to help improve it.

From the information you gather you can implement campaigns to bring the customers back, such as discounts, promotional incentives etc. Have you ever experienced this?

Watch the YouTube video below to learn more about the facts and benefits about the different social media sits over the World Wide Web.

Be popular with SEO

Link building is an integral part of any effective search engine optimisation (SEO) strategy. Link popularity contributes to search engine results pages and the rankings.

However the way your website ranks in Search Engine Results Pages will depend on several variables. It can be argued that the most important links are the external ones that point back to your page.

What does Google like?

According to the Official Google blog: “Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem… Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

Links and Spam

The more links you have pointing to your website, the better. However too many links can be considered by Google as spam and can have a negative effect on your ranking. Poor content and hallow, or cheap blogs can also be classified as spam by search engines.

Who’s viewing your personal data?

Cybercrime is nothing new. The battle between good and evil has been going on for years. Law enforcement and security officials know it, and so do insurance companies. Varying degrees of anti-virus software has been created, up-dated and reinforced, but still, hackers find a way to break through the mould.

Disaster recovery planning is a crucial part to keep business continuity. It is a key arrangement that can be agreed in advance to protect a business from any type of disaster. Whether this disaster be caused by fire, flood, or human error. There are all kinds of risk these days.

Having protection is important. “Malware writers target vulnerable web servers, with often unaware of the attack” says Ram Herkanaidu, senior security of research at Kaspersky Lab.

“They will put a piece of Java code, for example, onto a website and scramble it so it is hard to notice.

“The Java code runs when you visit the site and redirects the user to malware,” he said.

Government officials are taking the threat of cybercrime very seriously because it is costing the economy £27 billion a year, while almost a third of computer users are being affected.

Having up-dated virus protection can save you time and money in the long-term. It is very important if you have a business to be virus protected. Plus being PCI Compliant can protect you and your customers from card fraud.

So if you want your online business to laugh in the face of danger, knowing that you are fully armoured for battle, then go safe with Layer 7 fully load balanced web hosting. Life will never be the same again. Feel the difference, experience the passion of highly-effective web hosts.

You got a friend in Layer 7 web hosting that you can count on

Grab a fantastic FREE fully web hosting service, for a limited time only! Having a load balancing web hosting service is essential for high-traffic websites to avoid overloading the connection resources over the internet. It is also a fantastic cost effective solution. You need a fully load balanced web host; after all, the last thing you want is to overload any one server or suffer slower response times.

You can achieve greater use of resources and decrease computing timed. If your business involves large amounts of data processing and transfers, then this is the perfect solution for you.

Benefits of Load Balanced Website hosting

• Uses multiple servers so no single point of failure can impact your website, and also boosts output and efficiency
• It is a failsafe solution, which will automatically bypass any failed server to a secondary server, to keep the service protected in the midst of disruption
• Ensures continuity, through the duplication of critical components of a system

Here at Layer 7 web hosting we can offer you the following great deal on a load balanced hosting service:

I see pride! I see power! I want cPanel automated wed hosting

Take a look at the mirror of your computer screen, now what do you see? I see pride, power, and cPanel point-and-click hosting. Take the tedious tasks away with a web hosting interface and API-based calls.

This hosting solution is designed with multiple levels of administration including admin, reseller, end user, and email-based interfaces.

Using multiple levels of security provides flexibility, ease of use and everyone to have an email account under the same server.

This fantastic service offers competitive web hosting services. It also wins the loyalty of customers by providing feature-rich applications that are backed by a team of developers at Layer 7, technical support engineers and experts who can provide direct support for your online business.

What are our customers saying? Leave your comments and let us know what you think of cPanel web hosting.

Cloud Computing- Got your head up in the Clouds?

Do you have your head in the clouds? Are you thinking out loud and dreaming? Well, dream, dream, dream, because cloud computing can turn your dreams into reality. Cloud computing is a term thrown out in the air for anything that involves delivering hosted services over the internet.

These services can be broadly divided into three categories: Infrastructure-as-a-service, Platform-as-a-service and Software-as-a-service.

Benefits of Cloud Computing

Cloud Computing is a great service that can save you money. It is easy to maintain and re-provision of sources. There’s gold there.  Cloud computing is also environmentally friendly, freeing up internal resources.  See the list below for its great advantages:

• Pay-as-you-go service
• Gets rid of the burden placed on IT teams
• You can access your data from any location with an internet connection
• No extra costs for hardware or software licenses
• No on-going costs for maintenance or upgrading

This internet service is a fast evolving futuristic technology. It was once the exclusive domain of government agencies, universities and research facilities. It is now making its way into the mainstream. Gartner Inc. predicts that by 2012, “80% of Fortune 1000 enterprises will pay for some cloud-computing service, while 30% of them will pay for cloud-computing infrastructure.”

The 16^th annual Global Mobile Awards were announced earlier this week, at the Mobile World Congress in Barcelona. However Wi-Fi didn’t seem to do so well…

Areas marked “free Wi-Fi here” often had painfully slow connections. Demonstrations from Google, Intel, Yahoo, Microsoft, Hewlett-Packard and Research in Motion, among other were comical when they couldn’t connect to their networks.

According to Google’s CEO, Eric Schmidt: “That’s the problem with networking conventions…Everyone is on the network.”

Meanwhile all the guests were entertained and romanced off their feet with Brit-Award singer and songwriter Duffy, and Indi rock band, Metric.

Cisco, which operated the free Wi-Fi network at Mobile World Congress plastered around the convention – it estimated 40,000 unique devices were trying to connect to its network alone. Average peak usage reached about 3,200 devices managing to connect simultaneously to Cisco’s 110 access points.

“The service wasn’t that bad for free,” said Cisco’s Smets. “We’re the good guys. We’re the knights in shining armour. We knew it was a risk to put our name on it, and we ran into challenges, but that will make us better for the next time.”

Search Engine Optimisation or SEO, have you heard of it? If you have ever come across Backlinks, then you must, at least once, have come across SEO.

Backlinks or links are the main building blocks of SEO. They help direct traffic to your website and play an important role in higher search engine placements.

But don’t get too carried away with using backlinks. If you build too many backlinks too quickly, you will be penalised by search engines such as Google, Yahoo or Bing.

For example, if you get 100+ links every day, there is almost a 99% chance that Google will treat your backlinks as spam and thus your website will plummet in ranking. It’s similar to a game of Snakes and Ladders. The wrong turn can send you down the ladder of success, or you can shoot and score, climbing above your competition.

Ssssh! Revealing the Secret of Generating Incoming Links

You can direct traffic to your website using several techniques. Here’s how to:

• Blogs- Blogs that relate to your niche
• Press Releases- This can be on Businesswire, prnewswire
• Social Networking- Facebook, YouTube, Twitter all can help advertising and make your site go viral
• Article Submission Sites- SubmitEdge, Articlebase
• Participating in Forums- Forums that relate to your niche

A search engine, like Yahoo or Google will index what is good content and what is spam. Web spam is the junk you see in a search result. It can be shallow, low-quality web content, which is produced cheaply and carelessly funnelling users towards various marketing messages.

Quality Links and Content Matter

Buildingqaulity backlinks is extremely important for Search Engine Optimisation and should be a priority if you want your online business to succeed.

For example, the use of a word or phrase repeated too many times in a blog or website can be picked up by search engines as spam.

Google has also recently announced its increased size and freshness, responding to the challenge of clearing up the internet and making it harder for spam or low-quality content to rank highly.

What Layer 7 offers your Online Business?

Quality content is King. Here at Layer 7 web hosting we deliver the goods, boosting you up with SEO and pumping out quality blogs daily. We take care of pay per click, search engine marketing, social media, link building and much more.

It’s vital to rank high in search engines, to leverage social media and pay-per-click advertising. If you can’t do this then your customers will go to your competitors instead.

A frightening amount of money is being spent on preventing viruses and hackers from stealing and destroying important information over the internet. Cybercrime is costing the UK economy £27 billion a year, according to the government reports.

The figures are made up from £21 billion of costs to businesses, £2.2 billion to government and another £3.1 billion to citizens.

Efforts to prevent the problem have been tampered because many firms do not want to admit to being a target of cybercrime, in order to keep their reputation.

According to Baroness Neville-Jones “it is a bit like terrorism – the more you know the more frightening it looks.”

The hardest hit sectors have included pharmaceuticals, biotech, electronics, IT and chemicals.